Fake online reviews: How easily can you buy a reputation? (CBC Marketplace)

903,192 views | 6,858 likes
5 years ago

Faking It | Originally broadcast November 7, 2014

The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online.

We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.

More from CBC Marketplace, Canada's top consumer affairs show:
Watch episodes online at [external link]
Like us on Facebook: [external link]
Talk to us on Twitter: [external link]
Follow our hosts @cbctom and @cbcerica

Related News